We worked to revitalize a more conservative charity, shaping its reputation as a leading cause brand through a digital, peer-to-peer fundraising platform, which also acts as a vehicle for curating user-generated storytelling: A community of real people advocating on behalf of the brand. 

We led the development of Make Fun Matter, a storytelling and crowd funding platform to increase awareness and enable advocacy for Ronald McDonald House Charities. 

Our team developed the brand, visual identity and recommended the name “Make Fun Matter.” 

www.makefunmatter.ca